Early Black Friday Sale 🖤 Up to $150 off + 4 FREE gifts ($198 value)
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Best price of the year + FREE shipping (limited time)!
★★★★★ 4.6 from 379 reviews
Early Black Friday · Ends when this batch is gone
Hot sleeper? Side sleeper? Pregnant?
Wake Up Pain-Free, Cool, and Refreshed
The Hugl™ Cooling Body Pillow is up to $150 off for Early Black Friday, and every order ships with four free gifts worth $198. Self-cooling bamboo and PE fabric on the outside, precision-cut memory foam on the inside, one pillow instead of a fort.
✓
Advanced cooling fabric wicks heat away from your skin all night
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Premium memory foam wraps you in support, not lumps
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No more tossing and turning, no more rebuilding the pillow pile
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Relief for expectant mothers from the first trimester on
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Wake up without back, neck or shoulder pain
Claim the Black Friday deal
FREE shipping, fast delivery
30-night money-back trial
Early Black Friday
Up to $150 off
“I’ve had a lot of body pillows or maternity pillows in my day, but the Plufl stands worlds apart! I’m obsessed!”
Laura J. ✔ Verified buyer
As Seen In
A note from Amanda
I Thought Sleeping Hot And Waking Up Sore Was Just Part Of Being 44
Amanda C.
Hugl sleeper since March 2026. Side sleeper, runs hot, two kids, one dog.
For most of my forties I slept the way a lot of women I know sleep. Hot by 2am, sheets kicked off, pillow flipped to the cold side. Then back onto my side with a knee pulled up over one pillow and a second one wedged behind my back so it would stop complaining.
By morning the pillow fort had collapsed and my shoulder and hip let me know about it. I tried a fan, cooling sheets, the pregnancy pillow I kept from years ago, and a “cooling” pillow from Amazon that was cool for about four minutes.
Then a night-shift nurse I follow posted a video of herself coming home from a 12-hour shift and going to sleep at 9am with one grey pillow wrapped around her. The comments were full of women saying the same three things. Hot sleeper. Side sleeper. Sore back. And this one pillow had sorted all three.
I ordered one because of the 30-night trial, fully expecting to send it back. That was eight months ago. Here is what actually happened.
I ordered one because of the 30-night trial, fully expecting to send it back. That was eight months ago. Here is what actually happened.
The Early Black Friday price is the lowest I have seen it. If you have been circling this for a while, this is the week.
Before
The pillow fort.
Three pillows, one blanket, rebuilt every time she rolled over.
After
One Hugl™
Head, arm, belly and knee on the same pillow.
10am, blackout blinds up.
The nurse from the video. Still asleep.
We Went From Pillow Forts And 2am Sheet-Flipping To Sleeping Through The Night
Plufl asked Hugl customers what changed after a few weeks on one pillow. These are the answers.
The Early Black Friday price is the lowest I have seen it. If you have been circling this for a while, this is the week.
Of respondents reported no more night sweats after switching to the Hugl™ body pillow
Of respondents stated they sleep through the night without tossing and turning
Source: Plufl customer survey. Individual results vary.
Here’s Why 58,500+ Women Switched To One Pillow
Five things the Hugl does that the pile on your bed cannot.
It is cool to the touch, and stays that way
The head rests on moisture-wicking bamboo. The body section is a PE cooling fabric that pulls heat away from your skin instead of storing it, so there is no cold side to hunt for.
Memory foam, not hollow fibre
High-density memory foam blended with microfiber keeps its shape night after night. Cheap body pillows go flat in a month. This one does not.
Head to knee on one piece
The U-shape holds your head, supports your arm, cradles your belly and lifts your top knee, which keeps your hips and spine lined up on your side.
It stays put when you roll over
Roll to the other side and the pillow is already there. No rebuilding, no reaching for the one that fell off the bed.
Unzip, wash, done
The anti-microbial cover zips off and goes in the machine on cold. The fill never needs washing.
Folds up with two buttons
Button the legs together and it becomes a backrest for reading, working or feeding a baby. Unbutton it at bedtime.
Here’s the problem
Every Other Fix Solves One Thing And Breaks Another
1
Regular body pillows go flat and run hot
A polyester shell over hollow fibre fill stores your body heat and compresses within weeks. You end up punching it back into shape at 3am.
2
The pillow fort moves every time you do
Knee pillow, back pillow, hug pillow. Three separate things that drift apart the moment you roll over, so your spine spends half the night twisted.
3
“Cooling” pillows that are cool for four minutes
A gel layer feels cold when you first touch it and then matches your skin temperature. Fabric that keeps conducting heat away is a different thing entirely.
4
Pregnancy pillows that are only for pregnancy
They solve the belly problem for a few months and then sit in a cupboard. They were never built to be cool, washable or supportive for the long run.
Without support
Hips twisted, shoulder loaded.
This is the position most side sleepers wake up in.
What’s actually inside
Two Cooling Fabrics, One Memory Foam Core, And A Shape That Does The Work
The Hugl is a hot sleeper’s pillow first and a body pillow second. Here is every part and what it is for.
Head section
Moisture-wicking bamboo
Soft against your face, breathable, and it moves sweat off your skin rather than holding it.
Body section
PE cooling fabric
The same cooling fibre technology used in spacesuits. It conducts heat away continuously, so it stays cooler than room temperature instead of warming up to match you.
Core
High-density memory foam and microfiber
Firm enough to hold your knee up and your spine level, soft enough to hug. It does not clump and it does not go flat.
Shape
The U that supports four places
Head and neck at the top, full back behind you, belly in front, legs at the bottom. One pillow doing the job of three.
Buttons
Folds into a backrest
Two buttons turn it into a seat for reading, working from bed or feeding a baby. Unbutton and it is a body pillow again.
Cover
Zip-off, anti-microbial, machine-washable
Cold wash, tumble low. The inner fill stays clean because the cover takes all the contact.
What Should I Expect In The First 30 Nights?
The trial is 30 nights for a reason. This is the pattern Plufl customers describe in their reviews.
NIGHT
1
It feels big, then it feels right
Most people are surprised by the size. Lie inside the U, head on the curve, knee over the leg. The fabric is noticeably cool against your skin within the first minute.
NIGHT
3
The 2am wake-up starts to skip
With your knee held up and your back supported, you stop rolling to escape pressure. Hot sleepers notice they are not kicking the covers off.
NIGHT
7
Mornings without the stiff shoulder
This is the week people write their reviews. Side sleepers report the shoulder and hip ache easing because their spine stayed level all night.
NIGHT
14
You stop thinking about the pillow
The fort is gone from the bed. Your partner has their side back. You have washed the cover once and it looks new.
NIGHT
30
Decision time, and almost nobody sends it back
Fewer than 1% of customers use the money-back trial. If you are in that 1%, email hello@weareplufl.com and it is sorted.
Start my 30-night trial, up to $150 off
Here’s What Hugl Sleepers Are Saying
Verbatim from the 379 reviews on weareplufl.com. Names and dates as the customers left them.
Sharon B.
Verified buyer
Jan 2026
★★★★★
Finally sleeping through the night
I am so impressed by this pillow. I have not slept through the night in years due to night sweats and just not being able to get comfortable. I was desperate for sleep so I ordered this pillow. I have now been using it for 2 weeks and I am honestly floored. I have slept soundly for days. I also have no hip or back pain in the morning.
Lynne E.
Verified buyer
Aug 2026
★★★★★
hugl cooling body pillow
I am a side sleeper. Most mornings I was waking up with a sore shoulder and a sore hip. I don't feel like I need a new mattress. I have 2 memory foam mattress toppers on it. The price of this body pillow made me think long and hard about my purchase. After the first night sleeping with it I woke up feeling much better than usual. That was not a fluke. After a week of sleeping with it I feel that every night I am getting a better night's
Ashley
Verified buyer
Mar 2026
★★★★★
The best sleep I've had in months!
I'm post menopausal, and still suffer from night sweats, and hip and shoulder pain that have historically disrupted my sleep and even required me to get out of bed at 2 a.m. to stretch in an attempt to relieve the pain. I haven't had a full night's sleep in over 8 months. Until last night. I slept for 9 hours, uninterrupted, with the help of this pillow. Just buy it. I can't describe how amazing it is.
Mike T.
Verified buyer
Sep 2024
★★★★★
Hugl is literally cold as ice!
I got the Hugl pillow this summer because I am a super hot sleeper and needed a cooling pillow. I did a ton of research but ultimately chose the Hugl because a friend of mine had it and I tried it and really loved the feel of the fabric that was used on the body. I am someone who tried a ton of different “cooling” bedding products. Sheets, pillow cases, blankets you name it but this is one of the few pillows that ACTUALLY stays cold all
Pamela C.
Verified buyer
Aug 2026
★★★★★
I sleep so much better!!!
After 4 nights sleeping with my hugl I have not once woken up with hip pain. Before my Hugl I was waking up with hip pain at least twice a night. The only trade off is that I was sleeping on a washable silk pillow case that did wonders for my hair and face. I would gladly pay extra for a Hugl cover with a silk insert. That would be perfection!
Charity
Verified buyer
Nov 2024
★★★★★
Best pillow
I have had the worst time finding a pillow that works for me. I’m a side sleeper and end up tossing and turning over and over. I’ve spent who knows how much money on pillows that just don’t work. Finally I splurged and bought the Hugl Cooling Body pillow. I didn’t have high hopes because nothing has worked for me. Let me tell you, the first night I tried it…I slept a solid 9hrs and didn’t move. Best pillow I’ve ever bought hands down.
Over 200 million views on TikTok
Plufl, the comfort company.
The Hugl is the human dog bed idea, shrunk to fit your side of the mattress.
Our belief
Nobody Should Need A Pillow Fort To Get Comfortable
Plufl started with one question on Shark Tank: why do dogs get the comfiest bed in the house? The answer became the human dog bed, and then a second question from customers. Could the same thinking fit on a normal mattress, for a normal night?
The Hugl is that answer. One piece that holds you the way a stack of pillows is supposed to and never does, built from fabrics chosen for hot sleepers first. We would rather make one pillow you keep for years than three you replace every winter.
As seen on Shark Tank
How To Use It
Three steps. No instructions needed after the first night.
1
Lie inside the U
Head on the curve, one arm over the top leg, your top knee resting on the bottom leg. Roll over and do the same on the other side.
2
Button it into a backrest
Plufl started with one question on Shark Tank: why do dogs get the comfiest bed in the house? The answer became the human dog bed, and then a second question from customers. Could the same thinking fit on a normal mattress, for a normal night?
3
Unzip and wash the cover
Cold wash with a mild detergent, tumble dry low. The inner pillow never goes in the machine.
Why Hugl Beats The Pillow Fort And The Knock-Offs
Copies use a printed “cooling” polyester and a clumpy fill. The difference shows up on the second night and in the second month.
What matters at 2am
Fabric that keeps conducting heat away
Memory foam core that holds its shape
Head, back, belly and knee on one piece
Still in place after you roll over
Zip-off machine-washable cover
Folds into a backrest
30-night money-back trial
HSA / FSA eligible
Hugl
✓
✓
✓
✓
✓
✓
✓
✓
Cheap body pillow
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✘
✘
Spot clean
✘
✘
✘
Pregnancy pillow
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✘
✓
✓
Sometimes
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Rarely
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Pillow fort
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✘
✘
✘
✓
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n/a
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The original
Real cooling fabric, premium adjustable fill.
Before
Printed “cooling”, clumpy fill, spot clean only.
Comfort Without Limits
Unlike a regular body pillow, the Hugl works day and night. Bend it, fold it, button it, move it to the couch.
Gaming
Reading
Movie time
work buddy
Who Is The Hugl For? And Who Is It Not For?
It is for you if
✓
You sleep hot, wake up sweaty, or flip the pillow looking for the cold side
✓
You are a side sleeper with a sore shoulder, hip or lower back in the morning
✓
You are pregnant, or you kept the pregnancy pillow and still use it
✓
You build a pillow fort every night and rebuild it every time you roll
✓
You work shifts and have to sleep in daylight and heat
✓
You want one piece you can wash, fold and keep for years
It is probably not for you if
✘
You sleep on your stomach and want a thin, flat pillow
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You share a single bed and cannot give it any space (it is big, on purpose)
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You want a firm orthopaedic device rather than a pillow you hug
✘
You are over 6’3” and need more length than the Large (56”) gives
✘
You would rather keep spending on pillows that go flat
Bamboo on the head section
Cool to the touch, all night
PE cooling fibres
The science of sleeping cool
Your Body Has To Cool Down To Fall Asleep. Most Pillows Fight That.
Falling asleep is tied to a small drop in your core temperature. Anything that traps heat against your skin works against it, which is why a warm pillow has you flipping, kicking the covers off and waking at 2am.
The Hugl uses two fabrics that move heat instead of storing it. Bamboo on the head section wicks moisture away from your face. The body section is a PE cooling fabric whose fibres conduct heat away from your skin continuously, so the surface stays cooler than the air in the room rather than warming up to match you.
That is also why it does not need a gel layer. Gel feels cold for a few minutes and then matches your temperature. Fibre that conducts heat keeps working for as long as you are lying on it.
Perfect for pregnancy
One Pillow From The First Trimester To Postpartum And Beyond
Expectant mothers face sleep problems a standard pillow cannot solve. The Hugl’s U-shape cradles belly and back at the same time, so there is no multi-pillow setup to shift through the night, and the cooling fabric handles pregnancy night sweats.
After the baby arrives, button the legs together and it becomes a feeding support. Then it goes back to being your pillow.
“At 30 weeks pregnant, I was waking up hourly until my Hugl arrived. It supports my belly perfectly while keeping my back aligned, and the cooling fabric is a lifesaver with hot flashes. Finally sleeping through the night again!”
Jessica M.
✔ Verified Customer
“It’s made such a huge difference on my sleep in the third trimester. As opposed to pregnancy specific pillows, it allows you to sleep on either side without having to move the whole pillow which is great. A few things I’d say: get the large.”
Emilie B.
✔ Verified Customer
Early Black Friday · subscriber pricing is live now
Claim Your Early Black Friday Hugl Deal
Up to $150 off, four free gifts worth $198 on every order, and the 30-night trial still applies. Today’s price ends in:
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Black Friday best deal · Save $280
Buy 2 Hugl™ Cooling Body Pillows
One each, or one for the bed and one for the couch. Most households pick this.
$318
$578
You save $280
Best deal: $159.00 each (RRP $299 each)
🎁 4 free gifts with this order
$198 Value
Cooling Breeze Blanket
$100
Free
Cooling Eye Mask
$60
Free
Sleep Guide
$19
Free
Free Shipping
$19
Free
Add 2 to cart, save $280
Pick sizes and colours on the next page. Afterpay available.
Early Black Friday · Save $110
Buy 1 Hugl™ Cooling Body Pillow
One pillow, four gifts, the 30-night trial.
$189
$299
You save $110
Standard or Large, Cool Grey
🎁 4 free gifts with this order
$198 Value
Cooling Breeze Blanket
$100
Free
Cooling Eye Mask
$60
Free
Sleep Guide
$19
Free
Free Shipping
$19
Free
Add 1 to cart, save $110
Pick your size and colour on the next page. Afterpay available.
Standard: under 5’8”, 50” × 30”
Large: 5’9” and above, 56” × 36”
Colour: Cool Grey. HSA and FSA eligible.
Order now and receive it by Nov 7 to Nov 13
FREE shipping, fast delivery
30-night money-back trial
1-year warranty
Fewer than 1% of customers claim the money-back trial.
Up to $150 off
4 free gifts ($198 value)
Free shipping
30-night trial
Early Black Friday sale
Up to $150 off
4 free gifts ($198 value)
Free shipping
30-night trial
Early Black Friday sale
Up to $150 off
4 free gifts ($198 value)
Free shipping
30-night trial
Early Black Friday sale
Up to $150 off
4 free gifts ($198 value)
Free shipping
30-night trial
Early Black Friday sale
See What The Hugl Can Do For You
Filter the reviews by what keeps you up at night. Every one is from a verified buyer on weareplufl.com, word for word.
- JGJen G.Verified BuyerReviewingHugl™ Cooling Body PillowI recommend this productRated 5 out of 5 stars3 months agoI love my Plufl!
I love my Plufl! My favorite part is that you can take the “legs” and clip them to the top of the pillow to make an adult size nursing pillow!
Still trying to figure out the “pillow” part where you lay your head. There is a lot of fluff there, so my head sits higher than I’d like it, so slowly trying to spread the filling towards the “legs”
- KKiannaVerified BuyerReviewingHugl™ Cooling Body PillowI recommend this productRated 5 out of 5 stars5 months agoBest night of sleep in a long time
I have insomnia, and I tend to toss and turn a lot in my sleep. This body pillow has improved my sleep significantly. No matter how you lay you’re comfortable. It’s easy to go from sleeping on your back to on your side without any discomfort. The only downside is that my cat finds it just as comfortable and steals it.
- NNicoleReviewingHugl™ Cooling Body PillowI recommend this productRated 5 out of 5 stars5 months agoOmg I could cry Happy tears right now!
It said that I have to wait a full 24 hours for it to really be its true form but I could not wait that long, within a half hour I had the cooling pillow case on it And I was wrapped around it. I struggle with sleep and I have my whole life, so this was an investment I was willing to spend the money for even though it was more expensive than the ones on Amazon lol And oh my god oh my god oh my god oh my god oh my god I already know I'm going to be excited to crawl into bed every night lol, I sleep alone but even though this looks big I really think it wouldn't even get in the way if I had someone in bed with me hahaha anyhow it came with a cooling blanket and I love the thing I can't wait for summer time to drape that over my legs at night, I sent an email to see if I can get a discount if I buy one for each of my adult kids at Christmas because I really think a good night's sleep is such a great gift!
- MMonicaVerified BuyerReviewingHugl™ Cooling Body PillowI recommend this productRated 5 out of 5 stars7 months agoWorth every penny
I had pillows that I needed to replace & was looking for a new one & when I seen this it had what I was looking for & then some: so I got it when I could & since Ive taken it out of the box & put it together I havent stopped using it.
- TTrishVerified ReviewerReviewingHugl™ Cooling Body PillowI recommend this productRated 5 out of 5 stars9 months agoLife changing pillow
Before I got this pillow I slept with multiple pillows and rolled up blankets to relieve back and leg pain. I'm a full time Caregiver for my Mom and my body always hurts. This pillow has allowed me to sleep longer and more comfortably. I love it! Total game changer. My Niece (pictured) came over with a leg injury and loved the comfort of the pillow too.
Frequently Asked Questions
When will the Hugl arrive at my door?
Yes. Every Hugl comes with a 1-year limited warranty that covers any manufacturing defects. If anything isn’t right, our support team will take care of you and make it right.
How does the 30-night trial work?
Yes. Every Hugl comes with a 1-year limited warranty that covers any manufacturing defects. If anything isn’t right, our support team will take care of you and make it right.
Is there a warranty?
Yes. Every Hugl comes with a 1-year limited warranty that covers any manufacturing defects. If anything isn’t right, our support team will take care of you and make it right.
Which size should I get?
Yes. Every Hugl comes with a 1-year limited warranty that covers any manufacturing defects. If anything isn’t right, our support team will take care of you and make it right.
How does it keep cool?
Yes. Every Hugl comes with a 1-year limited warranty that covers any manufacturing defects. If anything isn’t right, our support team will take care of you and make it right.
How do I wash it?
Yes. Every Hugl comes with a 1-year limited warranty that covers any manufacturing defects. If anything isn’t right, our support team will take care of you and make it right.
Do the gifts come with both offers?
Yes. Every Hugl comes with a 1-year limited warranty that covers any manufacturing defects. If anything isn’t right, our support team will take care of you and make it right.
Can I use my HSA or FSA?
Yes. Every Hugl comes with a 1-year limited warranty that covers any manufacturing defects. If anything isn’t right, our support team will take care of you and make it right.
Get The Best Sleep Of Your Life This Black Friday
Or wait, and risk paying full price for the same pillow in December.
💰
30-night money-back trial and a 1-year warranty
🥶
Say goodbye to sweaty nights and sore mornings
🛌
Better sleep now, pay later in 4 easy instalments with Afterpay
Try Hugl™ for 30 nights, up to $150 off
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Early Black Friday pricing is compared with the standard price of $299 per Hugl™ Cooling Body Pillow and is available while stock lasts. Free gifts are included with orders placed through the sale link. The 30-night trial and 1-year limited warranty apply as described on weareplufl.com. Survey figures are from Plufl customer research and individual results vary. Reviews are shown as written by verified buyers on weareplufl.com. © 2026 Plufl. All rights reserved.