★ JULY 4TH SALE: 37% OFF the Hugl™ + FREE cooling gifts — ends Monday, July 6 ★
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Sleep · Reviewed
10 Reasons Hot, Achy Sleepers Are Quietly Ditching Their Pillows for the Hugl™ This Summer
By Dana Whitfield, Sleep & Wellness Editor
Published June 29, 2026 · 7 min read
The Hugl™ is a full-body cooling pillow designed for side sleepers and anyone who runs hot at night.
You know the routine. You flip the pillow to find the cool side. Twenty minutes later it’s warm again. Your hip aches from lying on your side, your top arm has nowhere to go, and the wad of pillows you built up behind your back has slid apart by 2 a.m.
So you start over. Re-stack. Flip again. Maybe kick a leg out from under the blanket to cool down. And in the morning you’re stiff, foggy, and quietly annoyed that something as simple as lying down has become this hard.
Here’s the part most people never hear: it usually isn’t you, and it isn’t your mattress. It’s that a normal pillow only supports your head — while your spine needs support along its entire length. And most pillows are built from materials that trap your body heat instead of letting it escape.
Fix those two things at once — full-body support and heat that actually goes somewhere — and most people stop waking up.
That’s the gap the Hugl™ by Plufl was built to close. It landed on Shark Tank, racked up 300M+ views on TikTok, and is now in 51,257+ households. Here are 10 reasons people keep making the switch — and why this week is the cheapest it’ll be all year.
★★★★★
4.7 out of 5 · 348 verified reviews
91% of buyers would recommend it to a friend
As Seen on SHARK TANK
FORBES
GMA
Apartment Therapy
Quick comparison
Why It Beats the Pillow Pile
Most people are solving this with three things that each fail at something. The Hugl does all of it.
Hugl™
Regular Body Pillow
Pregnancy Pillow
Stack of Pillows
Cooling cover that releases heat
Full-body U-shape support
Aligns spine for side sleepers
Holds its shape (not lumpy)
Won’t crowd your partner
Machine-washable cover
30-night money-back trial
Partial
Partial
Partial
Partial
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1
It actually stays cool — all night, not for 10 minutes
The cover is a blend of viscose bamboo and self-cooling PE fabric — the kind of heat-wicking tech borrowed from performance gear. Instead of trapping the warmth your body throws off, the fibers pull it away from your skin so the surface stays cool to the touch. No flipping. No sweaty 3 a.m. wake-ups.
★★★★★
“No more waking up in pools of sweat. If you are a hot sleeper this body pillow is a must have.”
Kelsey · Verified Buyer
2
It takes the pressure off your hips, back & shoulders
The U-shape cradles you at five points at once — neck, shoulders, lower back, hips, and knees — so your weight stops piling onto whichever joint is touching the mattress. People with chronic pain notice it the first night.
★★★★★
“I have a titanium plate in my neck and tried 10 specialty pillows over 10 years. The Hugl is a game changer. I’m not waking up multiple times a night to shift and get comfy. Love, love, love this pillow.”
Julie · Verified Buyer
3
It keeps your spine aligned so you stop tossing
Without support, your top leg drops and twists your lower back all night. The Hugl gives that leg somewhere to rest, keeping your hips stacked and your spine in a straight line — the position physiotherapists actually recommend for side sleepers.
🛏️ Designed for side & back sleepers
4
If you sleep on your side, it was built for you
Roughly 7 in 10 of us are side sleepers, and almost no pillow is made for it. The Hugl wraps your front and back at once, so however you shift — back to side and back again — there’s always something to lean into. No re-building a fort of pillows in the dark.
★★★★★
“I have insomnia and toss and turn a lot. This has improved my sleep significantly. No matter how you lay, you’re comfortable — easy to go from your back to your side without any discomfort.”
Kianna · Verified Buyer
5
It’s a real answer to night sweats & hot flashes
For the millions in perimenopause and menopause, the cooling cover isn’t a nice-to-have — it’s the whole point. The same goes for anyone whose meds or treatment run their temperature hot at night. Cool support that doesn’t hold heat changes the night.
★★★★★
“I’m post-menopausal and still suffer from night sweats, plus hip and shoulder pain. I hadn’t had a full night’s sleep in over 8 months — until last night. I slept 9 hours, uninterrupted. Just buy it.”
Ashley · Verified Buyer
6
Expecting? Skip the pregnancy pillow
Pregnancy pillows go flat, run hot, and end up in a closet the month after the baby comes. The Hugl supports your belly, hips, and back the same way — but it stays cool, holds its shape, and you’ll still want it years later. One pillow instead of a single-use one.
★★★★★
“Do not buy a pregnancy pillow! Buy this instead.”
Ashley · Verified Buyer
7
Your partner keeps their half of the bed
Most full-length pillows turn into a wall down the middle of the bed. The Hugl is shaped to hug you without sprawling across to the other side — so you get all the support and your partner isn’t getting elbowed out. It’s just as good propped up for reading, working, or a Sunday on the couch.
★★★★★
“My husband and I both love the body pillow. We use it on the couch and to sleep at night, and the cover washes well.”
Meredith D · Verified Buyer
8
It holds its shape — not lumpy and floppy like the cheap ones
The $40 body pillows from online bunch up into lumps within a week. The Hugl uses a high-density blend of premium micro-fiber and memory foam that molds to you, then springs back — night after night. It comes in two sizes (Standard for 5’8″ and under, Large for 5’9″+) so the support actually fits your frame.
★★★★★
“I’ve tried countless body pillows — this has been a true game-changer. I fall asleep faster and stay asleep longer than I have in years.”
Dee · Verified Buyer
9
The cover zips off and goes straight in the wash
A pillow you sleep against every night should be easy to keep clean. The cover is fully removable and machine washable, and the whole thing folds down with a button closure for storage or travel. No wrestling, no “spot clean only.”
🧺 Removable, machine-washable cover
10
You can try it for 30 nights — risk-free
You can’t feel a pillow through a screen, so Plufl lets you sleep on it for 30 nights. If it doesn’t change your sleep, send it back for a full refund. With 51,257+ households, a Shark Tank deal, and 300M+ TikTok views behind it, the risk is doing nothing and waking up tired again tomorrow.
★★★★★
“Before this pillow I slept with multiple pillows and rolled-up blankets to relieve back and leg pain. This has let me sleep longer and more comfortably. Total game changer.”
Trish · Verified Buyer
Straight from buyers
Real People, Real Beds
Photos and words pulled straight from verified Hugl™ reviews.
★★★★★
“I struggle with sleep and have my whole life. Within a half hour I had the cooling case on and was wrapped around it… I already know I’ll be excited to crawl into bed every night.”
Nicole · Verified Buyer
★★★★★
“Best night of sleep in a long time. No matter how you lay, you’re comfortable. The only downside is my cat finds it just as comfortable and steals it.”
Kianna · Verified Buyer
★★★★★
“Worth every penny. Since I’ve taken it out of the box and put it together, I haven’t stopped using it.”
Monica · Verified Buyer
★★★★★
“Finally sleeping through the night. I have not slept through the night in years due to night sweats. Two weeks in and I’m honestly floored — no hip or back pain in the morning either.”
Lori M · Verified Buyer
★ July 4th Sale ★
Get the Hugl™ for 37% Off
$189
$299
You save $110 — this weekend only
Hugl™ Cooling Body Pillow
37% OFF
Free Cooling Comforter
on orders $150+
Free Cooling Eye Mask
on orders $250+
Free shipping
on orders $100+
Standard $189 · Large $199 · 2-Pack $339 · Sale ends Monday, July 6
🌙
Sleep On It for 30 Nights
Try the Hugl™ for a full month. If you’re not waking up cooler, less sore, and more rested, send it back for a complete refund — no awkward questions. The only thing you can’t get back is another night of tossing and turning.
Before you ask
Common Questions
Try the Hugl™ for a full month. If you’re not waking up cooler, less sore, and more rested, send it back for a complete refund — no awkward questions. The only thing you can’t get back is another night of tossing and turning.
How does the cooling actually work?
The cover is woven from viscose bamboo and a self-cooling PE fabric that wicks heat away from your skin and releases it, instead of trapping it like cotton or memory foam alone. That’s what keeps the surface cool to the touch through the night — no flipping to the cold side.
Which size should I get?
Go Standard (50″ long) if you’re 5’8″ and under, and Large (56″ long) if you’re 5’9″ and above. The Large gives taller frames full leg and shoulder coverage. Both come in Cool Grey or Cloudy White.
Will it take over the whole bed and crowd my partner?
No. The U-shape is designed to wrap around you specifically, not stretch across the mattress like a straight body pillow. Plenty of couples each sleep with their own — there’s a 2-pack for exactly that reason.
Is it good for pregnancy?
Yes — it supports the belly, hips, and back the way a pregnancy pillow does, but it stays cool and keeps its shape, so it doesn’t end up flat and forgotten after the baby arrives. Many buyers use it long before and long after.
How do I keep it clean?
The cover unzips and is fully machine washable. The inner pillow can be spot cleaned, and the whole thing folds down with a button closure for storage or travel.
What if it doesn’t work for me?
You have 30 nights to sleep on it. If it’s not for you, contact Plufl for a full refund. Free shipping applies to orders over $100.
★★★★★
Cooler Nights Start This Week
Join 51,257+ households sleeping cooler and waking up less sore — and grab it while it’s 37% off for July 4th.
4.7★ from 348 reviews · As seen on Shark Tank · 30-night money-back guarantee
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This is a paid advertisement for the Hugl™ Cooling Body Pillow by Plufl. Reviews are from verified Plufl customers; individual results vary. Cooling, comfort, and sleep improvement depend on personal factors and sleep environment. Star rating (4.7) and review count (348) reflect figures published on weareplufl.com at the time of writing. July 4th pricing (37% off; Standard $189, Large $199) and free-gift thresholds are valid through Monday, July 6 while supplies last. 30-night money-back guarantee applies per Plufl’s return policy. © 2026 Plufl. All rights reserved.